The Guardian’s Ben West makes a good point. Focus the conversation around the day-to-day things in people’s lives that can make an impact. While I do care about the withering glaciers, it’s easier to reach me with a simple message encouraging me to think before grabbing my keys every morning.
Campaigners should focus on things people care about, not polar bears and melting ice caps
There’s another message we need to be much clearer on. Caring about climate change and moving beyond oil is about taking society forwards, not holding us back. It’s the price of your train ticket, the story of the former miner in south Wales with black lung disease, the reality of regions of the world torn apart by oil conflicts and of communities devastated by oil spills.
Action on climate change has the potential to mean a safer, cleaner and yes, more prosperous future for everyone – not just those who can afford locally sourced chicken and organic soya lattes.