I ran across this presentation from one of the green Twitter Lists I follow.
The thing I liked was its common-sense approach to positioning sustainability initiatives. I’ve prepped hundreds of pitches and sales decks and invariably it boils down to understanding motivations.
Whether an organization’s moving towards sustainability is altruistic or money-motivated, you have to hone in on specifics, as Collective Responsibility outlines.
And it’s ok to have financial motivations as the basis for your green initiatives. Wal-Mart’s chairman talked about the genealogy of its green movement recently.
"What Wal-Mart has done is approach this from a business stand point and not from a point of altruism. If we as a company focus on waste, we can make Wal-Mart a better company and at the same time, become a better citizen," he said.
And this was the best part from Martin LaMonica’s piece.
From there, it spread to the point where now people who don’t have an environmentally oriented initiative in the company are "outliers," he said.
Well, it was just a matter of time before I started a green blog. My wife and I talk about our “sustainable epiphany” frequently, trying to peg just when it was that we had our awakening.
For me, most of the attribution has to go to my spouse. She influenced me in so many ways. I’ll never be the same. The other driving force behind my sustainability push is clearly my children. If you have kids, you know what I mean. If you don’t, well your parents feel the same way about your welfare – trust me.
So what the hell is a digitally-inclined marketer and technologist doing blogging about sustainability? It’s really pretty simple. Sustainability is important. And it’s not just about green stuff and being a tree hugger. It’s about questioning everything. How we live. How we work. How we build companies.
I assure you, I’m not here to push green stuff down your throat. I’m here to raise the awareness of people and organizations who believe there’s success beyond just making a profit – something we talk about as going beyond the balance sheet. Simply put, fighting the good fight. And it’s a helluva fight going on – I hope you’ll join me.