A strong majority (59 percent) of Gen Y respondents surveyed prefer an ‘electrified vehicle’ over any other type of car or truck. Moreover, Gen Y consumers heavily favor hybrid gasoline-electric vehicles (57 percent) over pure battery electric vehicles (2 percent) or vehicles with a traditional gasoline-only powertrain (37 percent).
In a report Monday, McKinsey listed “uncertainty around future adoption of hybrid/electric powertrain technology” as one of several challenges facing automakers and their suppliers in the coming years.
McKinsey said hybrids could account for up to a quarter of sales by 2020, with battery-powered cars making up 5 percent. But it said internal-combustion engines would dominate the industry through at least 2030. “The demand is in its infancy,”
Once again, the key thing to remember is where we are with the technology..of course the demand is in its infancy, we haven’t created the economies of scale to bring down costs.