Yale Has New Research On Americans’ Behaviors Toward Climate Change And Waste

Yale’s Climate group has a new report out that looks at energy conservation and climate change behaviors. One of the pieces that jumped out immediately was this:

Over the next 12 months, 52 percent of Americans intend to reward or punish companies for their global warming-related behaviors by either buying or boycotting their products.

Download it here : Behavior-March-2012_Yale_Climate

Take A Different Approach With The Green Message

The Guardian’s Ben West makes a good point. Focus the conversation around the day-to-day things in people’s lives that can make an impact. While I do care about the withering glaciers, it’s easier to reach me with a simple message encouraging me to think before grabbing my keys every morning.

Amplify’d from www.guardian.co.uk

Campaigners should focus on things people care about, not polar bears and melting ice caps

A mother polar bear and her cub sleep near the ice outside Churchill, Canada

There’s another message we need to be much clearer on. Caring about climate change and moving beyond oil is about taking society forwards, not holding us back. It’s the price of your train ticket, the story of the former miner in south Wales with black lung disease, the reality of regions of the world torn apart by oil conflicts and of communities devastated by oil spills.

Action on climate change has the potential to mean a safer, cleaner and yes, more prosperous future for everyone – not just those who can afford locally sourced chicken and organic soya lattes.

Read more at www.guardian.co.uk