Ford’s Green Strategy Starts To Take Shape

Ford Motor Company of Canada


Last week VentureBeat ran a piece on how Ford’s technology continues to take on a greener focus. Citing its navigation systems as one example, Ford owners now have the option to choose more efficient routes, according to the VentureBeat story.

Now when Ford drivers fire up their navigation systems, they will have the ability to choose a route that prioritizes fuel economy over speed or distance. These “greener” routes avoid traffic-heavy highways and direct drivers to streets where they can maintain a consistent speed without a lot of starts and stops (that actually sounds pretty nice). Ford — which seems to be following in Garmin’s footsteps — says that drivers that choose the Eco-Route option can see up to a 15 percent improvement in mileage.

The other interesting thing is Ford’s complementary approach to the smart grid, encompassing Microsoft’s Hohm energy automation technology. That piece gives Ford a potential foothold in the “advanced transportation” space mentioned as electric vehicles and charging infrastructure grows over the next 3-5 years.

In the meantime, Ford seems to be making smart plays at the edges of the advanced transportation space. The new MyFord Touch features fit neatly into this category. And at the end of last month, it announced that it was teaming up with Microsoft’s Hohm energy management product to improve the way people will charge their plug-in vehicles in the future.

I don’t think there’s much doubt that Ford’s move to more sustainable practices is beginning to pay off. It was smart enough to see the decreasing demand for gas guzzlers (Ford Focus) and started to re-engineer its production capabilities to adapt. That’s not just sustainable, that’s just smart.


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