For me, most of the attribution has to go to my spouse. She influenced me in so many ways. I’ll never be the same. The other driving force behind my sustainability push is clearly my children. If you have kids, you know what I mean. If you don’t, well your parents feel the same way about your welfare – trust me.
So what the hell is a digitally-inclined marketer and technologist doing blogging about sustainability? It’s really pretty simple. Sustainability is important. And it’s not just about green stuff and being a tree hugger. It’s about questioning everything. How we live. How we work. How we build companies.
I assure you, I’m not here to push green stuff down your throat. I’m here to raise the awareness of people and organizations who believe there’s success beyond just making a profit – something we talk about as going beyond the balance sheet. Simply put, fighting the good fight. And it’s a helluva fight going on – I hope you’ll join me.