Green Study Identifies Top Brands, Consumer Concerns

WPP companies Cohn & Wolfe, Landor Associates, and Penn Schoen Berland teamed up with enviro consultancy Esty for this year’s ImagePower Green Brands survey. The group says it’s their largest to date, encompassing more than 9,000 people in eight countries. We’re digging through some of the data but one of the things that jumped out immediately was this:
“While the number of consumers who choose climate change as the most important green issue fell, the number who cite energy use as an issue rose.”