I ran across this presentation from one of the green Twitter Lists I follow.
The thing I liked was its common-sense approach to positioning sustainability initiatives. I’ve prepped hundreds of pitches and sales decks and invariably it boils down to understanding motivations.
Whether an organization’s moving towards sustainability is altruistic or money-motivated, you have to hone in on specifics, as Collective Responsibility outlines.
And it’s ok to have financial motivations as the basis for your green initiatives. Wal-Mart’s chairman talked about the genealogy of its green movement recently.
"What Wal-Mart has done is approach this from a business stand point and not from a point of altruism. If we as a company focus on waste, we can make Wal-Mart a better company and at the same time, become a better citizen," he said.
And this was the best part from Martin LaMonica’s piece.
From there, it spread to the point where now people who don’t have an environmentally oriented initiative in the company are "outliers," he said.