Category Archives: Sustainability

Plenty Of Texas Sun For This: Solar Powered Battery Charger

I’m not sure who makes this, but it appears you can buy it at ecotopia’s UK site. With the Texas sun about to be in full force, this one might be on the summer wish list.
 
Via Envirogadget.
 
Ecotopia
The solar panel has been built into the lid of the device with the main body of the device to take the batteries requiring charging. The charger can be positioned at an angle due to its adjustable stand so the solar panels can take full advantage of any sunlight around.
 
 

Goats Instead of Lawn Crews

My wife and I were joking {sorta) this would be an interesting business to start on the side. I bet we’d make some friends just be eliminating the noise pollution alone. Go Google.
 
"The cost of bringing in the goats is comparable to hiring lawn mowers for the same job and the green benefits are clear: the goats eliminate mower emissions, reduce noise pollution, restore plant species and fertilize while grazing.
 

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Samsonite’s Solar Luggage Is A Sign Of Things To Come

Boy how I’d like to get my hands on one of these. Besides reducing power consumption, we can reduce the number of cords and adapters we have to lug around. And as Candace Lombardi writes, the cost of the technology enabling these applications is decreasing

One of the main things holding back small incorporable solar has been the cost. But with CIGS coming along further in terms of both efficiency and production cost compared to silicon solar cells, integrating flexible thin-film solar cells finally looks commercially viable.

CNET says data from Ascent Solar suggests the Samsonite products will ably keep power-hungry gadgets charged like media players and handheld navigators.
 

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Dear Hoteliers: Pedaling Hotel Guests Can Help Pay Your Electric Bill

How’s this for innovation in the hospitality sector? A Copenhagen hotel has hooked up iPhones to exercise bikes to deliver extra power. Brilliant.
 

"From next Monday, those staying at the 366-room Crown Plaza Copenhagen Towers will be encouraged to head down to the gym to spend time on its new fleet of electricity-generating exercise bikes. The bikes have iPhones mounted on the handlebars which monitor how much power is being produced and fed into the mains supply of the hotel. Any guest producing 10 watt hours or more will be rewarded with a free meal."

 
 

 

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Chevy Volt Hits 40-mile Target On a Charge

Chevrolet has given us another good reason to cut our commutes. Freep published info from Chevy’s engineers that showed its long-awaited Volt could go 40 miles on an electrical charge. Now all you have to do is load the  app on your iPhone that finds the nearest EV charging station.

LOS ANGELES, CA - NOVEMBER 20:  A GM Chevrolet...

Image by Getty Images via Daylife

GM has said the Volt will be able to travel about 40 miles on electricity alone. After 40 miles, a gasoline generator is to kick in to create power.

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Creating Buy In For Sustainability

I ran across this presentation from one of the green Twitter Lists I follow.
The thing I liked was its common-sense approach to positioning sustainability initiatives. I’ve prepped hundreds of pitches and sales decks and invariably it boils down to understanding motivations.

Whether an organization’s moving towards sustainability is altruistic or money-motivated, you have to hone in on specifics, as Collective Responsibility outlines.

And it’s ok to have financial motivations as the basis for your green initiatives. Wal-Mart’s chairman talked about the genealogy of its green movement recently.

"What Wal-Mart has done is approach this from a business stand point and not from a point of altruism. If we as a company focus on waste, we can make Wal-Mart a better company and at the same time, become a better citizen," he said.

 

And this was the best part from Martin LaMonica’s piece.

From there, it spread to the point where now people who don’t have an environmentally oriented initiative in the company are "outliers," he said.

A New Chapter In Blogging, Sustainably Speaking

wind energy is goodWell, it was just a matter of time before I started a green blog. My wife and I talk about our “sustainable epiphany” frequently, trying to peg just when it was that we had our awakening.

For me, most of the attribution has to go to my spouse. She influenced me in so many ways. I’ll never be the same. The other driving force behind my sustainability push is clearly my children. If you have kids, you know what I mean. If you don’t, well your parents feel the same way about your welfare – trust me.

So what the hell is a digitally-inclined marketer and technologist doing blogging about sustainability? It’s really pretty simple. Sustainability is important. And it’s not just about green stuff and being a tree hugger. It’s about questioning everything. How we live. How we work. How we build companies. 

I assure you,  I’m not here to push green stuff down your throat. I’m here to raise the awareness of people and organizations who believe there’s success beyond just making a profit – something we talk about as going beyond the balance sheet. Simply put, fighting the good fight. And it’s a helluva fight going on – I hope you’ll join me.