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No single program will fix a city’s worth of pollution and traffic problems. Smart ones would consider complementary moves: bikeshare and cycling infrastructure; working with developers to make homes and offices more accessible to transit; reversing minimum parking requirements.
“Improving public transit, parking cash out, and smart growth all fit together,” says Litman. Indeed: Research from Virginia Tech shows that even if you throw tons of pretty benefits at cyclists, “free” parking still sways many commuters away from two wheels. A reminder that freedom ain’t free—one that comes in cash—could make the difference.