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The campaign against Nestle‘s Kit Kat once again sent a very loud message to companies — don’t sacrifice the environment to make a profit. If you do, you might get some short-term wins but the internet’s mass distribution will ultimately defeat you.
"Corporations in particular are learning that people can vote with their pockets, and they do not want to buy environmental destruction."
“With this example on hand our Executive Director Kumi Naidoo appeared on CNN yesterday to talk about a crucial element of Greenpeace campaigning: you. ‘The collective power of the Internet and social media’ is as much a part of campaigning to protect the environment as taking peaceful direct action. “