Even though we’re buying more efficient light bulbs these days, a new poll shows Americans are still in the dark when it comes to saving energy.
Here’s a few highlights from the research, funded by a grant to the AP-NORC Center from the Joyce Foundation.
“Only 1 in 3 reports knowing a lot or a great deal about the government’s Energy Star product labels, which are meant to help consumers choose energy-efficient appliances and other products. Even fewer, 25 percent, report detailed knowledge about fuel- efficiency standards for cars. Not even 20 percent know a lot or a great deal about rebates for energy-saving products, home renovation tax credits or home energy audits.”
And what about this one.
“About 6 in 10 people cite lack of knowledge about energy-saving products as a major reason they don’t do more to conserve.”
Pike Research surfaced some interesting data after compiling information from some its surveys. The aggregate showed there’s a strong connection between tech early adopters and cleantech users, which isn’t too surprising as even cleantech is starting to see shades of ‘consumerized IT’. I’d guess that’s why the smart grid and smart meter percentages are fairly close.
“The Vestas Weather app knows where your iPhone is, of course, and based on that info it calculates how much energy one of its V112 3MW turbines (yes, one of its newest products) would generate, as well as the amount of carbon dioxide it would keep out of the atmosphere."
Moves like this really underscore the importance of data to businesses. Data-driven journalism, data-driven government, the list goes on. Organizations are finally waking up and realizing the goldmine of information that exists right in their own backyards. It’s the ones that can develop a keen sense of how to put it to use for customers that are breaking away from the pack.
The next step for Vestas’ approach could be to mashup its data with other turbine manufacturers like Siemens. With information like that in hand, a customer community could easily spring to life.
Just in time for the Texas summer and the arrival of the dreaded mosquito. I’m not sure about the chemical Linalool, but it’s been approved by the USDA and rumored to be more effective than Deet and Citronella. At just over $10 in the states, I can this moving off the shelves.
"This Mosquito Blocker using a solar panel built into the top of its design to charge the rechargeable batteries allowing them to power the device after dusk. The Blacker uses a chemical called Linalool that was developed in cooperation with the USDA (United States Department of Agriculture). This chemical has been shown to be twice as effective as DEET and even more significantly better than Citronella oil which both work to deter mosquitoes by stopping them from being able to track human scent. "