But to give any attention to this kind of ranking is madness.  I watched one woman get on Bloomberg this morning and chastise non-technology companies for not using “social media” to “enhance their brands.”  Really?  Is is because some company doesn’t have a Facebook page and send blast emails to lists of clients asking them to “like” them that they don’t have a good brand?  And how much does Apple leverage social media?  I wasn’t aware that was part of their recipe for success.